The Latest Press Release Format Trends to Know This Year

6 months ago 132


With the rise of online journalism and content marketing, public relations has become a more strategic process that needs to adapt to keep up with the times. press release format are no longer just about getting your name out there and hoping it sticks. They need to be part of a larger strategy for building your brand—and 2016 is going to be all about making sure you do that correctly!

The trend from "online journalism" to "content marketing" is forcing public relations pros to adapt.

The trend from "online journalism" to "content marketing" is forcing public relations pros to adapt.

It's no secret that the way you write and publish content has changed in recent years. As more people consume news online, they're looking for content that's not just information but also entertainment value—and they want that content on their phone or tablet right now. To meet those demands, publishers are creating shorter-form stories with rich multimedia elements like video and photos.

This shift in how consumers get their news affects every aspect of PR work: from writing news releases (which used to be long) down into shorter formats like email newsletters; through creating promotional videos; all the way up into social media campaigns designed specifically for different platforms' audiences

To stand out online, press releases need a clear focus and voice.

To stand out online, news release example need a clear focus and voice.

When writing your press release, you need to focus on what makes your company unique in the market. Make sure it’s clear and concise—and that it conveys the information you want readers to know about your business in an engaging way. If possible, avoid using passive language (e.g., “the company was founded by entrepreneurs who believed…”) that can feel stilted or formulaic; instead use active verbs like “launched its first product” or “created its first website design agency around the belief that…”

In addition:

Graphics and other visuals continue to play a big role in press releases.

Visuals are important in media release example. They help support the text and make it more interesting to read, which means that you should use them as often as possible.

  • Use graphics to break up text or draw attention to certain aspects of your story: When there's a lot of information in a press release, it can be hard for people to keep track of everything they need to know. Using visuals like charts or graphs will help them do this without having trouble digesting all of your material at once.

  • Use graphics when breaking up long paragraphs: If you're writing about an event that happened several years ago and has been covered by many other outlets, try breaking up long paragraphs with images instead of using more traditional methods (like bullets). This will give readers something new—and attract their interest—while still keeping them informed about what happened before this point in time.*

Going hyper-local with your press release is more important than ever before.

Going hyper-local with your sample press release template is more important than ever before. With the rise of social media and the internet, people are getting their news from wherever they want it, whether that’s on Facebook or Twitter or even Reddit.

For example, if you have a new product that can be sold locally and only need to promote it in one area of town (or country), then creating an article about how great your product is could be enough for you to get noticed by local consumers who might not otherwise know about it!

Getting your audience to take action will be key in 2016.

You’re probably not surprised that the most effective press releases are those that get their audience to take action. This year, you need to make sure your audience wants to do something—and quickly.

Don’t just tell them what you want them to do. Tell them why it matters and how it will benefit them in some way (or at least not hurt). Give them a reason for taking action now rather than later, when the opportunity may have passed by and all of the work has been done for you before they even knew about it!

You need to update your PR process to keep moving forward in 2016.

  • Make sure your press release example for event is focused on a specific topic.

  • Use visuals as a way to draw attention to your story.

  • Have a call-to-action (CTA) at the end of your email or press release so that readers can get more information about what you have to offer them and take action if they want it.

Keep it short! If possible, keep your content under 200 words, but this is not always possible for all types of publications. Try writing articles with fewer than 500 words—this will give publishers more space in their publication and make them feel like they're getting value out of reading it without having too much text overload in one article/email message by mistake being sent over multiple emails instead of just one at once (which would be better).


As you can see, the biggest trends in PR are all about being relevant and engaging with your audience. To do this, you need to make a conscious effort to understand their interests and needs. You also need to get them talking about your brand. This means creating content that will resonate with them on a personal level—and sharing it everywhere possible! The world has changed: people are more aware of what's happening around them than ever before, which means they want more from organizations like yours

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